Oct 2026
Record Christie’s London Single-Owner Sale Reaches Global Audience
This week, the Christie’s October 2026 Evening Sales - a highlight of Frieze Week - brought the highest-value single-owner collection ever sold at Christie’s London to bidders. Across the evening, the sales achieved £219 million, reaffirming London’s position as a global centre for art and collecting.
For the sixth year running, Chrome partnered with Christie’s to broadcast the live auction experience, bringing the energy of the saleroom to audiences around the world. The livestream attracted more than 13,000 viewers on YouTube, alongside many thousands more watching via Christie’s digital platforms.
Designed to make a fast-moving, high-stakes auction accessible to a global audience, the broadcast combined dynamic live coverage, real-time graphics and seamless storytelling throughout the evening's bidding. Highlights included the sale of Kandinsky’s monumental and pivotal 1907 masterpiece Das bunte Leben, the highest-value lot of the evening.
As more cultural moments are experienced beyond the room itself, livestreaming continues to play an increasingly important role in audience engagement. For Christie’s, it meant opening one of the most significant nights in the art market calendar to viewers worldwide. For Chrome, it was another opportunity to help a heritage brand connect with audiences through premium live experiences in one of their most important moments of the year.
