Oct 2026
Ford Returns to Rallying's Biggest Stage
Ford has announced its return to the FIA World Rally Championship as a full factory team from 2028, reconnecting the brand with a motorsport legacy that spans more than 50 years. The programme will help shape a new generation of rally-bred vehicles for Europe, drawing a direct line between competition and the road ahead.
To mark the announcement, Chrome created a film built from five decades of archive footage, tracing Ford's rich history in world rallying. From the Escort and Sierra to the Focus, Fiesta and Puma, the dynamic film captures the spirit, ambition and determination that have defined Ford's presence in the sport for generations
The story moves between past and future, using historic rally moments to frame Ford's next chapter. As the company prepares to return to WRC, the same demands that have shaped championship-winning rally cars will influence a new range of multi-energy vehicles coming to Europe from 2028.
Created entirely from archive material, the film celebrates an enduring relationship between racing and road cars, while looking ahead to a new era for one of motorsport's most recognisable names.
Watch the film below:
