Jan 2026
‘Ingredients of Sport’ Showcases DP World Partnerships
Created in collaboration with Edelman and VFX studio Covert, Ingredients of Sport is a series showcasing DP World's success as the Official Logistics Partner of four global sporting brands: McLaren F1; SailGP; DP World Tour golf, and ICC Cricket.
DP World wanted to celebrate its global sports partnerships through one unifying creative idea. The challenge was to create a series of premium, high-impact films that captured the energy of each sport while highlighting DP World’s role in moving the world’s essential ingredients behind the scenes.
DP World x McLaren F1 Team
The “Ingredients” campaign took shape as four dynamic films, each built around the speed, precision, and global movement of its sport. Live-action footage of drivers, sailors, cricketers, and golfers was seamlessly blended with photoreal CGI, transforming sporting moments into the goods and materials DP World transports every day. A racing tyre evolves into a cargo container; a cricket ball into fresh produce, and a golf shot into a globe-spanning shipment - fluid visual metaphors that carry viewers across continents in seconds.
DP World x SailGP
The mix of cinematic film and CGI creates bold, impossible transitions, uniting all four partnerships under one simple message: every great performance starts with the right ingredients - and DP World delivers them.
Stephen Parker, Executive Creative Director at Chrome, said:
“It was such a joy to collaborate again with Edelman to bring these four dynamic films to life. They speak directly to Chrome's passion for the cross-section between sport and technology, and highlight the untold stories behind elite sport."
DP World x DP World Tour
DP World x ICC
