Feb 2025
Chrome Secures Double British Arrow Nomination
We are thrilled to announce that two Chrome projects have been nominated for prestigious British Arrows awards!
Diriyah: Oasis of Time for VCCP Media was nominated, in the Innovative Use of Technology category, and Le Mans: Mustang GT3 Dares to Dream for Ford Motor Company is competing in Best Animation: 2D & Stop Motion.
The two projects showcase the breadth and versatility of Chrome’s creative capacities:
The immersive experience Oasis of Time transported visitors at central London’s Outernet to the Middle East, as Chrome partnered with Immersive ME to blend past and present in a visually stunning immersive journey. Discover the case study film and behind-the-scenes here.
Meanwhile, Le Mans: Mustang GT3 Dares to Dream saw Chrome’s long-standing relationship with Ford Performance enter the world of animation. Created in collaboration with studio Blind Pig, the film chronicles the Mustang's journey from inception to its historic debut at the iconic Le Mans race, all through the eyes of a young, aspiring driver. Watch the full film here.
Joel Mishcon, Founder and CEO of Chrome, reflected:
"We are delighted to have been acknowledged not just once but twice this year by such a prestigious award body. And I’m especially pleased to see the variety of Chrome’s projects being recognised, from the cutting-edge of immersive tech at Outernet to the beautiful storytelling that the animation of Ford Mustang Le Mans showcases. It’s testament to our team’s ability to produce standout work in multiple disciplines to help our clients solve communication challenges through creativity and innovation."
The British Arrows, celebrating their 47th year, are renowned for recognising the very best in British advertising across various media platforms. We can’t wait for the ceremony on 27th March and keeping everything crossed for a trophy, or two!
