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Mar 2021

Chrome Productions and Empty Quarter Set The Tone For Global AI Summit in Saudi Arabia

Chrome Productions, alongside Empty Quarter, took an active role in the inaugural Global AI Summit, organised by the Saudi Data & AI Authority (SDAIA) and G20 Saudi Secretariat as part of its International Conferences Program, held virtually in Riyadh, Saudi Arabia. Chrome Productions alongside Todd Nims – MD and Founder of Empty Quarter – were asked to produce the introduction film for the event, helping articulate the vision, agenda, and tone for the two-day conference that set out to shape the future of the global Artificial Intelligence (AI) industry.

The short film was shown to all delegates as part of the welcoming remarks given by KSA’s National Data and AI Strategy H.E. Dr. Abdullah Sharaf Alghamdi, President, SDAIA, Kingdom of Saudi Arabia. The audience included some of the world’s leading policy makers, CEOs, and innovators such as Abdullah Al-Swaha, Saudi Arabia’s minister of communications and information technology; Omar Sultan Al-Olama, the UAE minister of state for artificial intelligence; Masayoshi Son, the founder and CEO of SoftBank Group Corp; and Houlin Zhao, the secretary general of the International Telecommunication Union.

“It was a real honour to be asked to help with this event, especially given the prestigious and influential nature of the delegates this film was being shown to,” said Mark Wilson, Executive Producer at Chrome Productions. “We were on a pretty tight timeframe to get this done; however, thanks to the expert guidance and insight from Todd Nims and his team at Empty Quarter, we were able to produce a film that met the needs of the event and has since been viewed thousands of times over.”

The film was used as part of the official opening and welcome was also posted on to the event’s social media channels, where it has already had over 400,000 views. In addition, it has been shared and reposted numerous times, helping raise awareness of the vent and generating more excitement about what The Global AI Summit is setting out to achieve.

The Global AI Summit was organized by the Saudi & AI Authority (SDAIA) and G20 Saudi Secretariat honouring Saudi Arabia’s presidency of the international forum for 2020. It set out to explore artificial intelligence’s role in the new global era and how its transformational potential can be deployed “to create a better future for all.” For more information about the event, please go to https://www.theglobalaisummit.com/index.html.

“When setting out the vision and goals at the opening of a virtual event such as this, it was vital that the introduction film hit the right tone and got ever delegate in the room and watching online excited about the next few days – and that is exactly what we achieved,”
– Todd Nims, MD and Founder of Empty Quarter

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