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Feb 2024

Chrome at UK House SXSW

This year, Chrome is heading to SXSW with UKAEG!

As part of SXSW, UK Advertising will be hosting a range of events at UK House, including the launch of their new campaign, "UK Advertising Takes You Places."

We’ll be joining them in Austin from 7th March and have some awesome things planned while we’re there.

On Saturday 9th March we’ll be at UK House giving you the chance to experience the thrill of riding the world’s first electric motorbike – virtually – using monumental LED screens and industry-leading virtual production technology to create immersive visuals and captivating storytelling to live up to the promise of ‘taking you places’. Stop by to see first-hand the next chapter of film production.

Then, on Sunday our CEO and founder, Joel Mishcon, will be speaking on a panel tackling The Art and Science of Virtual Production, where discussions will centre around behind-the-scenes insights, challenges overcome and the innovative techniques being used to bring new stories to life.

Our Vice President, Robert Chew will then be joining in a roundtable on Monday exploring 'Advertising's Big Questions'. Robert will be joining industry leaders from both sides of the Atlantic will come together to discuss key issues, ensuring advertising's vital role at the board table.

On top of all that, we are excited for the opportunity to chat with all of the creative industries that converge at SXSW. Be sure to drop Joel, Robert, Lauren or Stephen a message LinkedIn. If you’re around, we’d love to meet you. See below for links to RSVP to the events happening at UK House.

ADventure: An immersive experience

📅 Saturday March 9 ⏰ 10:00 - 18:00 📍UK House, Creekside/Disguise Stag


Taking You Places: The Art and Science of Virtual Production

📅 Sunday March 10 ⏰ 13:30 - 14:00 📍UK House, Mainstage


Putting Advertising Back on the Boardroom Table

📅 Monday March 11 ⏰ 13:00 - 15:00 📍UK House

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