Sep 2025
APA Show: Lewis x Ferris Selected as One of Ten Best Branded Content Films of 2025
Chrome are delighted that Lewis x Ferris was awarded at the APA Show 2025, which celebrated 25 years of advertising creativity, at the V&A in London.
Selected as one of the APA's 10 standout pieces of branded online content from the past year, the film screened alongside other exceptional work from past and present.
Directed by the awesome Scott Weintrob and produced with Studio Large Eyes and Lewis Hamilton's Dawn Apollo Films, with post by the brilliant team at EDI Effetti Digitali Italiani, the film adapted an iconic piece of cinema to mark Lewis' move to Scuderia Ferrari.
At short notice, Chrome brought together a diverse crew and an incredible virtual production setup to bring Lewis and Scott's genius vision to life. With millions of views within 24 hours the project was an immediate hit with fans, becoming one of the most viral brand moments of 2025.
