The FA

Fan Engagement

Wembley Stadium: home of the England Football Team…but not exactly known for its scintillating atmosphere. Working closely with sports agency MATTA, we created a film to build excitement and enthusiasm before kick-off, referencing the highs and lows of England’s eventful history, moving through pop culture and world events alongside football highlights to arrive at the present day and a call to action to get behind the team for the day’s match. The film played on the giant screens inside Wembley stadium before matches in 2018 and 2019.

Josh Hay Behind the Scenes