The FA
Fan Engagement
Wembley Stadium: home of the England Football Team…but not exactly known for its scintillating atmosphere. Working closely with sports agency MATTA, we created a film to build excitement and enthusiasm before kick-off, referencing the highs and lows of England’s eventful history, moving through pop culture and world events alongside football highlights to arrive at the present day and a call to action to get behind the team for the day’s match. The film played on the giant screens inside Wembley stadium before matches in 2018 and 2019.
