Team GB

The Journey


The Telly Awards

The Telly Awards

Silver, Sports - Branded Content

‘The Journey’ is a four-part human-interest docuseries that brings fans inside the lives of four Team GB athletes in the run up to the biggest sporting event in the world – The Paris 2024 Olympics: everyday people, living and working among us, achieving extraordinary things.

For this project, Team GB and mobility partner Toyota wanted to put athletes and their stories at the heart of the narrative in their ‘journey’ to the Games, underpinned by a common theme of ‘resilience’ – something that feels particularly relevant today. Chrome gained full access to the athletes and their lives, following them during training, physio appointments and home life. Each film was led by the athlete, telling their story authentically to create a personal connection with the audience.