RFU

When the England Women’s Rugby Team decided to rebrand themselves as the Red Roses, our friends at MATTA created a concept that compared the journey of a young girl to a professional rugby player with the growth of a seed into a rose. Chrome built upon this brilliant creative by evolving the look of the film to match the protagonist’s journey and adding an unexpected and provocative soundtrack. Our film was screened to the team and press at the launch event and garnered over 1 million unique views in its first 24 hours online.