Google Cloud
The FA & Formula E: Closing the Data Gap
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Client
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Industry
For decades, the gender gap in elite sport wasn’t just funding or opportunity, it was data. Now, the conversation is shifting from “catching up” to leading the way.
For International Women’s Day, Chrome worked with Google Cloud, harnessing their partnerships with The Football Association and Formula E, to create a film revealing the “invisible” force of technology that accelerates performance, democratises access, and ultimately, changes the game.