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Nov 2022

Ford F-150 Lightning Reveal Wins Big at Global Sabre PR Awards

Congratulations are in order to Ford Motor Company and Imagination for winning a Gold Provoke Global SABRE Award and being finalists for the Platinum SABRE Award for Best in Show.

Chrome Productions is immensely proud to be part of the team on this multi-award-winning reveal for the F-150 Lightning. Another huge congratulations to Ford Motor Company and Imagination for delivering a truly epic event alongside Wieden + Kennedy, Hill + Knowlton Strategies, and our Chrome teams on both sides of the pond. 

Chrome produced the opening film to the reveal, featuring the brilliant Bryan Cranston, as well as content featured throughout the show, including first-drive footage of the Lightning and a game-changing Virtual Production shoot showcasing the all-electric truck’s state-of-the-art functionality. It is so rewarding to see the hard work by all recognised against such world class competition.

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