Ford

A ground-breaking truck requires cutting-edge technology. When Ford revealed the highly-anticipated, all-new, all-electric Ford F-150 Lightning – the first all-electric F-Series truck – they knew they needed real-life capability footage. To support this top-secret reveal, Ford turned to Chrome to find a solution that would allow for the capture of real-life capability footage, while minimising the risks of pre-launch leaks. The answer was to bring the iconic brand forward to the vanguard of production technology with a studio-based virtual production.