100th Anniversary

To celebrate its 100th anniversary, Lincoln marshalled its design resources to create the Model L100 Concept – a bold vision of the future of mobility and automobile luxury. With the concept scheduled to debut at the reverend Pebble Beach Concours d’Elegance, the team at Lincoln turned to Chrome to create an evocative concept that looked back at Lincoln’s history, paid tribute to Lincoln’s designers and fabricators, and – most importantly – showcased the aesthetic principles at the core of the marque’s future. The team at Chrome combined archival and process footage and projected it onto a massive seamless in a way that allowed us to move from projection to reflection and trace and reveal the lines and design of the L100 in the process. The result is a film that truly shows this unique concept in its best light.