Chrome Wins Six Telly Awards with Christie’s in 44th Annual Season

Christie’s | Visionary: The Paul G. Allen Collection Evening Sale & Livestream

Chrome Production’s live broadcast of the first billion-dollar art sale at Christie's, 'Visionary: The Paul G. Allen Collection' achieved $1.5 billion in a single evening – a record for the industry. This broadcast demanded significant preparation, a unique global team, and an impressive and engaging production approach. Chrome focused on three main components: monumental and immersive screens to showcase the masterworks on offer, dynamic and fast-moving cameras, and a unique reverse angle to give the at-home audience a comprehensive understanding of the auction room. We introduced two telescoping tower cameras that craned over 13 feet above the audience, providing dynamic movement throughout the sale and capturing both sides of phone banks and the auctioneer. These were supplemented by carefully placing robotic cameras (similar to those used in live sporting events) that had been programmed to pick bids out of the room with the touch of a button. Our unique 'reverse' angle camera behind the auctioneer put viewers on the podium, providing them with what many felt was "the best seat in the house." The end result was two incredibly auctions broadcast live to 4 million global viewers across 6 hours of live auction, with 27 records broken, bids from over 20 countries, and all lots sold.

This project won five awards:

1. General Events: Bronze
2. General Museums & Galleries: Bronze
3. Craft: Use of Live Stream: Silver
4. General: Live Events: Silver
5. General: Live Experiences: Silver

Christie’s | DJ Kool Herc and the Birth of Hip Hop

In August 2022, Christie’s celebrated the legacy of Clive Campbell, a.k.a. DJ Kool Herc, a Jamaican American DJ often hailed as the founder of hip hop and an inspiration worldwide. For over fifty years, DJ Kool Herc has been accumulating everything from speakers, turntables, fliers, and photographs in what has become a time capsule of the 1970s music scene. Selections from these memorabilia came under the hammer at Christie’s in a sale that comprised everything from an old contract from a gig to a classic turntable.

Chrome Productions once again partnered with Christie’s to showcase the breadth of DJ Kool Herc’s collection, as well as bring to life the impact he had on the music industry. Our promotional video for the sale spread the word of this iconic figure whilst drumming up interest for his personal mementos, ultimately contributing to a successful sale that nearly doubled its low estimate.

This project won silver for General Biography.