Ford

When Ford announced that their all-new Mustang would not only be all-electric, but also a four door SUV, they knew they would have a mountain to climb to convince the diehard Mustang fanbase that this horse belonged in their stable. Together, we met the challenge head-on, creating a film that shows the level of detail and passion that went into every stage of the vehicle’s conceptualisation and creation – and how high Ford’s internal standards are, before they they’ll adorn a vehicle with the iconic Mustang badge. The result is a compelling and revealing 20-minute documentary that played as part of the launch event in Los Angeles, hosted by Idris Elba.