UKAEG

The UK Advertising Export Group wanted to make a splash at the famed SXSW Festival in Austin, Texas. The problem: How do you impress a room of established industry experts with your UK-based filmmaking resources? The solution: You bring in Chrome to produce a shoot that onlookers can be a part of!

At SXSW, over 200 people became the lead actor in their very own virtual production shoot. Set up in an otherwise ordinary ballroom, the space was transformed to give attendees the chance to experience the thrill of riding the world’s first electric motorbike – virtually – using giant LED screens and industry-leading virtual production technology to create immersive visuals and captivating storytelling.