Global Auctions

Christie’s’ auctions are global spectacles that receive major press coverage and interest, but the auction room itself is relatively exclusive with space for only a few hundred attendees. Chrome’s challenge was to transform the Christie’s auction into a global livestream event to invite viewers from around the world to watch and engage in a more immersive way. We welcomed guests both physical and online to a brand-new salesroom, with monumental LED screens highlighting global bidding, 11 cameras – 7 of them robotic – immersive new artwork presentations and a unique POV camera hidden behind the auctioneer to create the most innovative hybrid event ever.

Christie's Evening Sale, Andy Warhol, Marilyn Monroe, New York
Christie's Evening Sale, November 2022 Behind the Scenes
Joel Mishcon, Ben Turze, Olivia Flanagan, and Melly Cook in Times Square for Christie's Evening Sale
Christie's Evening Sale, November 2022, Behind the Scenes
Olivia Flanagan, Melly Cook, Robert Chew, and Ben Turze in New York for Christie's Evening Sale