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Chrome Productions Helps BecomingX Demystify Success and Help the Next Generation Build the Skills To Succeed

Bear Grylls and Paul Gurney launch BecomingX with 16 inspiring short films.

This week, Chrome Productions helped BecomingX, a new learning and development organisation, launch with aplomb. With the bold mission of creating a world where everyone can realise their potential, Chrome Productions worked with BecomingX Co-founders Bear Grylls and Paul Gurney to bring to life some of the stories and insights of some of the world’s most inspiring and iconic people, including Roger Federer, Julia Roberts and Dame Kelly Holmes.

“From the very outset, when we were approached by Paul, we knew this was going to be a special project to be involved with”, said Joel Mishcon, CEO Chrome Productions. “What the  BecomingX team have created is exceptional and it is a privilege to be the production partner of this important initiative, working across creative, production and post-production. We have been inspired at every stage of this journey and collectively, are immensely proud of what the project stands for, and the films we have created to date.”

Initially featuring 16 inspirational films and supported by extensive research, BecomingX sets out to educate, inspire and challenge the notion of what it means to be ‘successful’. Featuring the likes of Olympic Gold Medallists, Nobel Peace Prize winners and Oscar winners, Chrome helped BecomingX interview some of the world’s most famous and inspirational people, as well as lesser known people from some of the toughest backgrounds imaginable who have gone on to achieve extraordinary things.

“Chrome Productions have been absolute pleasure to work with from the start”, said Paul Gurney co-founder of BecomingX. “When we set out, people told us this would be impossible. We’re delighted to have truly world-class content that that brings our vision, mission and business to life. This would not have been possible without the help, patience and professionalism of Joel and his team at Chrome”.

The films form part of an extensive research effort to identify what it takes to succeed at the highest level. After two years of interviews and extensive research, BecomingX presents its findings on the personal attributes of world-class performers, providing an evidence-based model that defines the skills, knowledge, attitudes, and relationships needed to succeed. As well as highlighting the criticality of attributes such as ambition, discipline, and resilience, BecomingX also aims to challenge pervasive beliefs that outcomes are determined by ‘innate talent’, luck and academic performance.

To learn more about BecomingX and to see some of the films produced by Chrome Productions please go to

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Chrome is a London based production company, with offices in the US, producing ground-breaking, inspiring and award-winning content for a digital audience. Born into the world of extreme sports over a decade ago, we started out pushing boundaries and we haven’t stopped since. Our people, our passion, our energy and our pride in what we do has helped us earn long standing relationships with some of the world’s leading brands, build audiences, and command a trust that we will always deliver over expectation. With specialisms in sports, luxury, automotive, travel and lifestyle, it is our pledge to always produce work that is unique, adventurous and spectacular.


James Harrison

[email protected]

+44 (0)7904 160 840