Ford

When we heard that Ford wanted to announce to the world that the Ford Mach-E had a new performance upgrade, we infused our approach with what felt right - a touch of gaming.

In video games, you can unlock power-ups through upgrades to give your avatar special abilities. We bring this video game language and look to show that the Mach-E GT is already incredible, but you can add power-ups through the Performance Upgrade to take it to the next level.

This live-action film is all about high-octane driving action complemented with a computer game-style graphics treatment that calls out the specs as you drive the Unlocked Mustang Mach-E GT. From video game-influenced camera angles to computer game-style graphics and brand-infused interface, we used some of the techniques directly from the world’s most recognisable games to give the feeling of levelling up like only gaming can deliver.