TUI

TUI isn’t just a package and resort holiday provider. It’s a lifestyle brand, offering unforgettable vacation experiences and adventures around the world. To encourage their customers to explore beyond the resort, TUI asked Chrome to create a series of ‘Discover’ films, showing the best that a destination has to offer. The films have taken us around the world, from Cuba to Morocco to Iceland to Jamaica. Chrome developed the ‘local knowledge’ concept, using a local expert to deliver our narrative and speak authentically about each destination.