Since founding Chrome Productions in 2002, Joel has kept the company on the pulse of award-winning storytelling, cutting-edge production techniques and creative talent.
As an experienced Director, Producer and Executive Producer, Joel has overseen projects for many of the world’s most iconic brands, organisations and sports teams. Starting out as an extreme sports filmmaker, Joel founded Chrome at 24 years old and has helped build the company to become a leading player in today’s content landscape. His work has won numerous industry awards and he has been a guest keynote speaker at SXSW, IBC and other major industry events. Joel continues to lead Chrome as the group CEO.
In his spare time, you can find Joel cold water swimming in Hampstead Ponds, banging on about his Big Green Egg barbecue, and dragging his kids on long walks with Dotti, Chrome's Head of Barketing.