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Chrome Productions Delivers Ford F-150 Raptor Global Reveal Film

Chrome Productions flexed its storytelling muscle and full-service production capabilities by partnering its Los Angeles and London-based teams to deliver the latest in its buzzworthy global product launches for Ford.

Chrome Productions has partnered with Ford on several of their recent, high-profile product reveals including the Mustang Mach-E and the ground-breaking all-electric F-150; but the commission to deliver the reveal film for the brand’s iconic performance pick-up truck – the all-new 2021 Ford F-150 Raptor – was possibly their biggest challenge yet. The film was shot on-location in the remote Southern California desert amidst ample COVID-19 restrictions that forced the production into an ambitious three-week turnaround.

The result is a jaw-dropping, 2 ½ minute film conceived, produced, and edited by Chrome Productions that receives an extra shot of adrenaline from its soundtrack of Metallica’s iconic “Enter Sandman”.

Directed by Scott Weintrob (Apple TV+’s Home and Netflix’s Fastest Car) alongside Director of Photography Khalid Mohtaseb (Uncle Frank and The Wolf Hour), the piece was filmed on-location with a crew of just under 60 heads – all operating under the tightest COVID-19 restrictions – and with a full quiver of the latest production tools. Chrome Productions achieved a dynamic visual experience in the extreme and varied terrain by using high-speed photography to capture incredible detail, employing bespoke, adapted racing drones for unique points of view and by pioneering the off-road cinematographic first of mounting a camera crane onto the hero car to get unique 360° shots in the wild.

With an ambitious post-production schedule, Chrome’s film editor Alessandro Dordoni rose to the task to help craft a jaw dropping spot that once again shows Chrome’s capabilities.

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Chrome is a London based production company, with offices in the US, producing ground-breaking, inspiring and award-winning content for a digital audience. Born into the world of extreme sports over a decade ago, we started out pushing boundaries and we haven’t stopped since. Our people, our passion, our energy and our pride in what we do has helped us earn long standing relationships with some of the world’s leading brands, build audiences, and command a trust that we will always deliver over expectation. With specialisms in sports, luxury, automotive, travel and lifestyle, it is our pledge to always produce work that is unique, adventurous and spectacular.


James Harrison

[email protected]

+44 (0)7904 160 840