This week saw the launch of the “Because I’m a Londoner” campaign run by London & Partners (the trade, investment and promotion agency for London) showing the spirit of London shine through as London’s business community comes together to support the city’s recovery.
At the heart of the campaign is an inspiring new campaign film, created and produced by Chrome Productions, celebrating Londoners and some of the exciting experiences waiting to be rediscovered across the city – from dining out and shopping to visiting attractions – the campaign will be brought to life across digital video, social media, print and out of home advertising, encouraging Londoners to share their London.
The new Campaign from London & Partners was conceived in collaboration with Adam&EveDDB and bought to life by Chrome productions. Because I’m a Londoner sets out to encourage Londoners to come out and enjoy the city they love. This unique campaign brings together hundreds of businesses and organisations to collectively build consumer confidence and encourage a responsible recovery in consumer spending.
“It has been an amazing ride to work with London & partners and Adam&EveDDB to help bring this campaign to life”, said Mark Wilson, Executive Producer. “Whilst is was a huge challenge for our team to work under such unique circumstances to bring this campaign to life, it has been inspiring to capture the spirit of London and everyone who lives here. We are incredibly proud to have been part of this campaign and of the work we have produced”.
Businesses and organisations across London including O2, L’Oreal, EY, Adam&EveDDB, Salesforce, The Crowne Estate, City of London Corporation, Grosvenor Estate, Shaftesbury PLC and the London Legacy Development Corporation have all rallied round to support and amplify the campaign and help London’s recovery. It is running alongside the Mayor of London’s re-launched London is Open campaign, which is championing the safe reopening of London’s economy.
Please visit the London & Partners website for more information.