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Chrome Production & Empty Quarter Set The Tone For Global Ai Summit In Saudi Arabia

Chrome Productions alongside Empty Quarter, took an active role in the inaugural Global AI Summit, organized by the Saudi Data & AI Authority (SDAIA) and G20 Saudi Secretariat as part of its International Conferences Program, held virtually in Riyadh, Saudi Arabia. Chrome Productions alongside Todd Nims – MD & Founder of Empty Quarter were asked to produce the introduction film for the event – helping articulate the vision, agenda and tone for the two-day conference that set out to shape the future of the global Artificial Intelligence (AI) industry.

The short film was shown to all delegates as part of the welcoming remarks given by KSA’s National Data and AI Strategy H.E Dr. Abdullah Sharaf Alghamdi, President, SDAIA, Kingdom of Saudi Arabia. The audience included some of the world’s leading policy makers, CEOs and innovators such as: Abdullah Al-Swaha, Saudi Arabia’s minister of communications and information technology; Omar Sultan Al-Olama, the UAE minister of state for artificial intelligence; Masayoshi Son, the founder and CEO of SoftBank Group Corp; and Houlin Zhao, the secretary-general of the International Telecommunication Union.

“It was a real honour to be asked to help with this event, especially given the prestigious and influential nature of the delegates this film was being shown to”, said Mark Wilson, Executive Producer at Chrome Productions. “We were on a pretty tight timeframe to get this done, however thanks to the expert guidance and insight from Todd Nims and his team at Empty Quarter, we were able to produce a film that met the needs of the event and has since been viewed thousands of times over”.

The film used as part of the official opening and welcome, was also posted on to the events social media channels where it has already had over 400k views. In addition, it has been shared and reposted numerous times, helping raise awareness of the event and generating more excitement about what The Global AI Summit is setting out to achieve.

“When setting out the vision and goals at the opening of a virtual event such as this, it was vital that the introduction film hit the right tone and got every delegate in the room and watching online, excited about the next few days – and that exactly what we achieved”, said Todd Nims – MD & Founder of Empty Quarter

The Global AI Summit, was organized by the Saudi Data & AI Authority (SDAIA) and G20 Saudi Secretariat honouring Saudi Arabia’s presidency of the international forum for 2020 It set out to explore artificial intelligence’s role in the new global era and how its transformational potential can be deployed “to create a better future for all.” For more information about the event please go to https://www.theglobalaisummit.com/index.html.


Chrome Productions Delivers Ford F-150 Raptor Global Reveal Film

Chrome Productions flexed its storytelling muscle and full-service production capabilities by partnering its Los Angeles and London-based teams to deliver the latest in its buzzworthy global product launches for Ford.

Chrome Productions has partnered with Ford on several of their recent, high-profile product reveals including the Mustang Mach-E and the ground-breaking all-electric F-150; but the commission to deliver the reveal film for the brand’s iconic performance pick-up truck – the all-new 2021 Ford F-150 Raptor – was possibly their biggest challenge yet. The film was shot on-location in the remote Southern California desert amidst ample COVID-19 restrictions that forced the production into an ambitious three-week turnaround.

The result is a jaw-dropping, 2 ½ minute film conceived, produced, and edited by Chrome Productions that receives an extra shot of adrenaline from its soundtrack of Metallica’s iconic “Enter Sandman”.

Directed by Scott Weintrob (Apple TV+’s Home and Netflix’s Fastest Car) alongside Director of Photography Khalid Mohtaseb (Uncle Frank and The Wolf Hour), the piece was filmed on-location with a crew of just under 60 heads – all operating under the tightest COVID-19 restrictions – and with a full quiver of the latest production tools. Chrome Productions achieved a dynamic visual experience in the extreme and varied terrain by using high-speed photography to capture incredible detail, employing bespoke, adapted racing drones for unique points of view and by pioneering the off-road cinematographic first of mounting a camera crane onto the hero car to get unique 360° shots in the wild.


Chrome Productions Helps BecomingX Demystify Success and Help the Next Generation Build the Skills To Succeed

Bear Grylls and Paul Gurney launch BecomingX with 16 inspiring short films.

This week, Chrome Productions helped BecomingX, a new learning and development organisation, launch with aplomb. With the bold mission of creating a world where everyone can realise their potential, Chrome Productions worked with BecomingX Co-founders Bear Grylls and Paul Gurney to bring to life some of the stories and insights of some of the world’s most inspiring and iconic people, including Roger Federer, Julia Roberts and Dame Kelly Holmes.

“From the very outset, when we were approached by Paul, we knew this was going to be a special project to be involved with”, said Joel Mishcon, CEO Chrome Productions. “What the  BecomingX team have created is exceptional and it is a privilege to be the production partner of this important initiative, working across creative, production and post-production. We have been inspired at every stage of this journey and collectively, are immensely proud of what the project stands for, and the films we have created to date.”

Initially featuring 16 inspirational films and supported by extensive research, BecomingX sets out to educate, inspire and challenge the notion of what it means to be ‘successful’. Featuring the likes of Olympic Gold Medallists, Nobel Peace Prize winners and Oscar winners, Chrome helped BecomingX interview some of the world’s most famous and inspirational people, as well as lesser known people from some of the toughest backgrounds imaginable who have gone on to achieve extraordinary things.

“Chrome Productions have been absolute pleasure to work with from the start”, said Paul Gurney co-founder of BecomingX. “When we set out, people told us this would be impossible. We’re delighted to have truly world-class content that that brings our vision, mission and business to life. This would not have been possible without the help, patience and professionalism of Joel and his team at Chrome”.

The films form part of an extensive research effort to identify what it takes to succeed at the highest level. After two years of interviews and extensive research, BecomingX presents its findings on the personal attributes of world-class performers, providing an evidence-based model that defines the skills, knowledge, attitudes, and relationships needed to succeed. As well as highlighting the criticality of attributes such as ambition, discipline, and resilience, BecomingX also aims to challenge pervasive beliefs that outcomes are determined by ‘innate talent’, luck and academic performance.

To learn more about BecomingX and to see some of the films produced by Chrome Productions please go to https://www.becomingx.com/